Training of Salespeople

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Salespeople who lack the fundamental and essential knowledge of your product and its services or do not know how to obtain the necessary information cannot effectively convey the product’s value to customers. The Solution: Invest in the  To fix this problem, supply your sales team with comprehensive product and training before letting them communicate with clients and prospects. Your sales reps don’t have to be experts of your product; however, they should know the basics and how to obtain the resources from where they can draw the information they might eventually require.


The introduction of sales training has proven to be effective. For example, Videonor, a video conference software service vendor, minimized its churn rate by  in months by introducing a training program for its sales team. Challenge : Experiencing Lebanon Phone Number Data Resistance to Change Organizations that oppose SaaS choose to do so because they all have legacy systems in place that they have used for a long period of time. In most cases, asking them to make a switch is requesting a lot. Notwithstanding this, you may also face the roadblocks of business continuity, client organizations fearing damaging their relationships with existing vendors, and the need to adapt to new systems.





However, the biggest cause to this resistance is that organizations that have invested effort and time in building their current systems won’t just let it go to waste. The Solution: Offer Product Trials Oftentimes, the solution to a big quandary is very simple. In this case, offering a trial of your product to clients to see how your product can make their lives easier will certainly work as a shot in the arm. Image Source In order to win over the client organization, identify the key decision-maker and key system-users and try to reach out to them.