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Facilitate the conversion of users into leads Once you have succedd in attracting more traffic, you cannot miss the opportunity to convert these prospects into leads. Every new visit to your site represents a new lead generation opportunity , to be seizd by putting inbound marketing techniques into practice: creating a call to action, optimizing a landing page and, finally, preparing premium content to make available of the new lead. We will talk in depth about this content later in the section relating to the activities requird by blogging.
It's good to keep in mind that not all readers of your blog, whether casual or regular, will convert into leads, but on wedding photo editing service the other hand, no site has a 100% conversion rate. Our advice is to start writing the blog by observing the site statistics, then setting a benchmark and, starting from that, setting new objectives to improve from month to month. 3. Develop the brand and strengthen the web reputation Making your reality known by disseminating the contents you propose allows you to develop and project your company philosophy, your specific traits, your value and passion for what you .
A prospect will become passionate about you if he reads the enthusiasm for what you do in your own content. A well-managd blog strengthens your web reputation, which in itself is not considerd concrete and quantitatively measurable in terms of number of prospects or leads, but is a very powerful tool within an inbound marketing strategy . In fact, by continuing to offer useful material to target customers, they will feel privilegd for a series of reasons: they can find answers to their questions in your blog, they will begin to trust.
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