Douyin, Kuaishou, Zhan, and Xiaohongshu

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Data Report" Interest-driven drive runs through the tourism industry throughout the year, and following Internet hot spots has become a major motivation. A concert, a delicacy, and a video can all trigger a tourism craze. Among them, video drive has become a channel that many cultural and tourism departments are competing to develop. At that time, a video of He Jiaolong, deputy director of the Yili Prefecture Bureau of Culture and Tourism, dressed in red and riding a white horse, became popular on the Internet, which immediately ushered the Ili tourism




industry into a prosperous period. Since then, the Internet has become the main tool for tourism promotion. important channels. Catalyzed by traffic, many local cultural and tourism bureaus have opened official accounts on short video platformsas NewZealand Phone Numbers 1 Million List Douyin, Kuaishou, Zhan, and Xiaohongshu, and vigorously promoted them through "integrated activities that can easily shorten the psychological distance." Jining Nonsense literature such as "too beautiful", "Ji Ji", "XX is the only city in the country called XX", etc. Integrating hot Internet memes into publicity to increase its appeal to young people has become the main way of attracting traffic for many local cultural and tourism bureaus. At the same time, sinking has become a





key word in the tourism market. It stands to reason that the number of travelers has increased sharply, and hotel prices have risen. However, in sharp contrast to hotel prices, per capita expenditure has actually declined. According to the National Day holiday tourism data released by the Ministry of Culture and Tourism The number of people traveling during the National Day holiday has increased year-on-year, but the per capita daily tourism consumption has decreased year-on-year. The "Tourism Big.