A good example is the way in which many millennials

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At the same time, technology has given us unprecedented access to information and, Although this has brought many debates and behaviors to be corrected in the coming years, there is no doubt that it has made individuals more critical, more curious and more non-conformist. (and surely many who are not, too) understand our professional lives. We not only look for work to earn a salary, but we aspire to carry out professional and, even more important, personal growth with projects that motivate us and make us feel that we are contributing to a better future for society and the planet.


Technology has given us greater freedom to choose where, how Denmark WhatsApp Number Data and with whom we want to work, added to the values ​​and principles that emerged from the consequences of the crisis, it means that not only salary and working conditions matter when choosing a job. It is likely that the personality of the brand we are going to represent, its reputation or its code of ethics, among other issues, will also have weight. Therefore, whether to improve their image with the consumer or because they are truly aware of this new paradigm, I believe that companies that want to attract and retain talent and consequently be competitive, will be forced to promote a management model based in that "conscious capitalism" that is talked about in the article.





Log in to respond Judit Millà Good article María Mercedes and, above all, an interesting reflection that you subject us to. Personally, I believe that we are indeed facing the consolidation of a new model of social enterprise, and I believe that the messages launched by the main international companies corroborate this. Messages focused on sustainability, concern for the environment, social policies, gender equality... Generations Y, Z and T, current consumers of the digital world and promoters of environmental concern, new generations eager to 'save the world' and start doing things that have not been done for many years and that have led us to great climate change and concern for sustainability, as well as concern for gender equality and other social facts for which they are eager to fight.