Purchase Intention: Color-emotion Associations

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The speed of technological developments in the field of website design and development and increasing their effectiveness and competitiveness are among the most important challenges to the continuity of these websites and the success of marketing through them. (4) Language and culture barriers: Language and culture are among the most important challenges that hinder interaction between many customers and many websites, so there is an urgent need to develop software that can make a qualitative shift in translating text into a language that customers understand. (5) Privacy and security.   Confidentiality and privacy are among the challenges that hinder and influen France Telegram Number Data customers to accept the concept of online shopping, especially since the electronic exchange process needs to obtain some data from customers, such as name, gender, nationality, address, method of payment, etc., so a special program is required to maintain the secret. The privacy of e-commerce transactions, such as cookies. (6) Lack of confidence in electronic payment methods: Online credit card payments are one of the most common payment methods associated with e-marketing, and the conversion process in online transactions is one of the biggest challenges faced by e-marketing, so there is a trend to use dedicated software to secure e-payment methods and build trust.   Clients love our secure electronic trading procedures. Challenges of e-marketing in developing countries: 1- This modern trade lacks the necessary infrastructure. 2- The company’s managers lack clarity about the future vision of electronic marketing. 3- The high financial cost of switching to electronic marketing. 4- Customers do not accept the idea of ​​shopping online because they feel risks related to the quality of the goods and want to check them before purchasing. 5- Most citizens of developing countries lack computers. 6- Some developing countries lack broadband Internet. 7- In some developing countries, slow internet speeds make it difficult to browse websites.