What is video marketing and why use it in B2B sales

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Are you looking for an effective way to publicize your industrial brand and B2B brand and attract your current and potential customers?

Increase the effectiveness of your content strategy by incorporating the benefits of video marketing . People love videos. They are memorable, have multiple uses and are affordable. It is estimated that 82% of all Internet traffic is made up of recordings.

What is video marketing?
It is part of a joint marketing and sales strategy that is Colombia Mobile Number List based on the use of audiovisual format to capture the user's attention, its main application being in the online field. This involves using videos as sales elements and introducing them into commercial activities.

Normally, a large part of these materials will be shared on Social Networks and the company's website, to encourage interaction and engagement with the visitor, follower or user.

Why use it in B2B sales?
The average consumer spends more than 100 minutes a day watching audiovisual content online, increased significantly by the use of mobile devices. It's no surprise that 86% of marketers use this format to improve their B2B marketing and sales strategy.



Users want to see more content from companies. Make it easy to consume, fast, educational and interesting.

We propose 5 reasons why your company will benefit from having a video marketing strategy .

The videos are memorable
Research has shown that clips are much easier to remember than text. 80% of consumers can remember a video they have watched in the last month and retain 95% of its message. Therefore, video marketing campaigns will achieve a higher recall rate than campaigns based only on text and photos.

Videos generate a positive ROI
According to the video marketing study carried out by Vidyard and as with any element of a content strategy, one of the measures of success is the return on investment (ROI) and video content wins. 90% of customers use videos to make purchasing decisions and 64% say they are more likely to make a transaction after watching a product video.