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Identify where you find your customers and the places where you need to promote yourself in order to have the highest possible conversion rate; it is possible that your target audience spends most of their time on social networks, Youtube or various specialized sites, so you should direct your attention in this direction. At the end of this section, it presents the tools and technology that your business has and needs to implement the marketing plan. Legal and financial elements These sub-chapters of the marketing plan include information about the form of organization of the company, the capital structure, terms and conditions, the GDPR policy or any other information of a legal nature that must be respected and that may impact the company's activity. Cost structure, break-even analysis, financial projections and investment requirements should not be missing from this sub-chapter. Even though "excel supports anything", be realistic when dealing with the financial side of your business.
2. How to open the company In addition to the stage of setting up an online store, you must Phone Number Data also take into account the fact that your business activity will have to be carried out in a form of organization. 2.A Legal options To carry out any economic or commercial activity, you have the opportunity to choose between establishing an SRL (limited liability company) or PFA (authorized natural person); these two forms of organization are the most common, which is why we will mainly focus on them. Advantages and disadvantages of SRL SRL is the most common form of organization of a company; if your annual economic activity is significant, it would be advisable to opt for its development in the form of an SRL. Benefits: Unlimited number of employees; Associates are only liable within the limit of their contribution to the social capital; Diversity of fields of activity; You do not need supporting documents attesting to professional skills; The possibility to settle certain expenses that are consistent with the field of activity; 1% tax on income, if the company has at least one full-time employee and the annual turnover is below 500,000 euros.
The possibility of being eligible for participation in various auctions or accessing non-reimbursable funds; Increasing the level of trust your partners place in you, as they are able to analyze your public financial data. Disadvantages: According to the new tax changes, a 16% profit tax applies if the company has no employees; The establishment process contains more documents and is more expensive than a PFA; Accounting is managed in double entry, which is why an accountant is needed who has the right to sign the balance sheet, which leads to increased costs; Associates can be rewarded with dividends only if the company generated profit in the previous financial year (annual or quarterly); For the payment of dividends, an annual or interim balance sheet is needed, and the tax rate increased in 2023 from 5% to 8%; The liquidation and deletion of an SRL is done simultaneously, in two stages and takes approximately 40 days; Losing the trust of your collaborators if your public data indicates various problems of a financial or legal nature;
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發表於 2024-3-9 12:00:59