Spending the marketing budget;

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No direct call to action; No possibility of contacting recipients, Not applicable to some products. However, the disadvantages of product placement should not discourage you from using this form of marketing. It has even more advantages than disadvantages. Firstly, product placement increases the popularity of a given brand. Nielsen Media Research revealed that product placements can increase brand awareness by  Williams, Petrosky, Hernandez, & Page Jr, . Arousing audience interest in the presented products, and thus increasing the brand's profits, can be seen in the example of the Reese's Pieces advertisement in the famous film "ET".


Just two weeks after the film's release, Reese's profit increased by . An increase in sales was also recorded by the manufacturer of Mini Cooper BMW cars, which were placed as a product placement in "The Italian Job". In the case Algeria WhatsApp Number of BMW, this increase amounted to. . In addition to increasing profits, product placement can also increase brand recognition. The Journal of Management and Marketing Research JMMR estimates that . of television viewers recognized a brand instore when they had previously seen it during a TV program . This means that even if product placement does not translate into immediate sales, increased brand recognition will benefit the company in the long run .





This assumption is confirmed by Priceconomics statistics, which report that "product placement in TV programs can increase brand awareness by up to , while NextMedium claims that this number can increase to  when product placement is integrated with "emotionally engaging content." They attribute this number to the "halo effect": a positive association with a program or person creates a positive association with the corresponding product. Other advantages of product placement include associating the product with a specific lifestyle. A perfect example of this is the BMW brand and the James Bond films. The fact that the rich and fearless James Bond drives a BMW evokes associations with the brand and the lifestyle presented. This triggers the viewer's consumption again, with the "if I want this lifestyle, I have to buy this product" mentality. In this .