Xiaohongshu finally began to take

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Training Fishing News search APP Register | Login It will be too late if Xiaohongshu doesn’t make money Zero state LT focus on  comment views Collections minutes Two major problems for Bend product managers How to analyze and design products from multiple perspectives such as market, users, business, etc. How to effectively manage and promote project implementation Xiaohongshu has been celebrating its th anniversary. In the past , it has been trying to commercialize it, and after trying it several times, the results seemed to be unsatisfactory. Now that "tools  community  ecommerce" has become the consensus for the evolution of all APP products, separate tools, content, and ecommerce all have drawbacks. In December ,


Xiaohongshu COO Conan publicly stated that five years ago, he Austria WhatsApp Number was very firm in stating that Xiaohongshu did not want to be an ecommerce company. "At that time, I was from the perspective of the community, but now, I am responsible for the ecommerce business." Previously, Xiaohongshu had integrated the ecommerce business and the live broadcast business, and established a new trading department, which worked with the community department, The Ministry of Commerce is parallel to the firstlevel department.  action on ecommerce in a big way. As early as months after its establishment, Xiaohongshu launched an overseas shopping sharing community. A year later, Xiaohongshu launched an ecommerce platform called "Welfare Society". In , Xiaohongshu expanded its thirdparty platform and brand merchants, and began to grow rapidly across all categories of SKUs.





As the GMV targets for both and were not achieved, the content community business grew rapidly. From January to July , the number of Xiaohongshu users increased by a net of million in half a year. Xiaohongshu began to focus on community and became the most popular content community among young people. However, the growth of active users is not inconsistent with ecommerce. Especially for a community that starts out and aims to become a platform product, ecommerce is an unavoidable and unavoidable link. Ecommerce, an unavoidable part of community products In , I posted an update Recently, tool apps are transforming into social networking, social networking is developing ecommerce, ecommerce is developing OO, and OO is looking for ways to raise the next round of funding.