They can bring significant traffic and return on investment! But email marketing requires constant monitoring and optimization to be effective. What are the metrics to pay attention to? And how can you use them to improve your operations? Let's find out the answers in this article! Email marketing metrics what to pay attention to openings and clicks the first thing to consider is the opening rate of your emails. It is a metric influenced by many factors so to improve it you need to do several tests. Does the subject of the message encourage the recipient to open the email? Is it interesting does it meet a need or does it make a promise of value.
If users don't open your emails maybe the subject line isn't effective enough . Or the message is in spam or in one of the gmail tabs you may have used words typical of junk mail and the filters have classified the communication as useless! Clicks within the email are very important. you may want to send users to a page on your site to read an article purchase a product or more. Maybe you want them to register for an event! The layout copy and calls-to-action must push Mobile App Development Service the reader to take the action you created the email for. Refine these aspects to increase the click-through rate and results of your campaigns. Deletions from the list the lists are constantly changing new contacts join and others unsubscribe.
The reasons why this second hypothesis occurs may depend on you or on causes that you cannot do anything about. If a user is no longer interested in the topics you cover or just wanted to collect yet another free ebook you probably haven't lost anything. But one reason people unsubscribe is an excessive number of mailings perhaps in a short period of time. And another reason is the receipt of purely advertising messages without any practical use! Make sure you send emails that the user can consider in line with their interests and consistent with the reason why they left their data to you. Bounce rate the bounce rate or bounce rate is a metric that measures the number of failed sends.
發表於 2023-12-13 11:19:25
