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Knowing who you will direct your actions to, you can set the goals and tasks of your strategy in the next step. Goals and tasks The next elements of the marketing strategy are goals and tasks. Remember the SMART principle, which says that goals should be specific, measurable, achievable, realistic and time-bound. Using this analysis, we can be sure that our goals have been properly defined. Their development is particularly important, because they determine the direction of our activities. Examples of goals include: increasing sales by x%, increasing profits.

Entering new markets or introducing new products. We recommend Marketing goals determined by the SMART method SWOT analysis You already have your goals set – what next elements of your marketing strategy should you set? SWOT analysis, i.e. your strengths, weaknesses philippines photo editor as well as opportunities and threats in the environment. It helps to determine your current position and set development prospects. Diagnose your strengths - what are we better at than the competition? What can we be praised for? Same weaknesses.



What are the competitors better at than me? What competitor activities attract my customers? Analyze the opportunities that exist in the market, for example: you have resources that are unavailable to competitors. As well as threats, such as the coming war. Elements of marketing strategy - competition analysis If you want to create an effective marketing strategy, you need to conduct an in-depth competition analysis. Do I need a marketing plan? Without a marketing plan, it's hard to be successful on the market. It is a tool that allows you not.