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Share relevant content and actively participate in groups. For a senior professional, enhancing their background by publishing articles and networking at a high level is a prospect worth considering. For Top Managers and Executives, presenting themselves as leaders by sharing original insights and strategic visions, participating in events as speakers and interacting with leading figures is a desirable dimension. Do you want help optimizing your Linkedin profile? Talk to us. Corporate Personal Branding A very important consideration to make when building a Personal Branding strategy is to decide whether the image we want is that, using a sporting comparison, of Pelè or Baresi. Pelè, striker and undisputed champion, arrives alone in the small area and with an exceptional left foot he places the ball in the corner between the crossbar and the post. The lightning fast goal with surgical precision leaves the opposing team stunned while the stadium explodes in a roar of joy.

Franco Baresi is a libero, a defender. He never crosses the halfway line, he never runs photo editing servies forward, he never scores a goal. Captain Franco Baresi coordinates the men from behind to defend the goal from opposing attacks. The captain is not a player, he is the team. When Personal Branding is built on company managers, it is advisable to decide whether the professional's story or that of the company he represents will have greater weight . Is the individual's vision more important or does it convey the identity, values ​​and culture of the company itself? To answer this question with an example, we can analyze the Forbes ranking of the most followed Italian CEOs on Linkedin.



The first in terms of number of followers are Stephan Winkelmann of Automobili Lamborghini, Luca De Meo of Renault Group and Nerio Alessandri of Technogym. Three great managers with three completely different approaches to Personal Branding. Luca de Meo is a "top voice" on Linkedin. The profile is that of an authentic automotive guru who, at the moment, is CEO of the Renault group. The profile is full of information, is regularly updated with new posts and the contents are always well curated and well constructed.