English as e-books

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What are the 3 rules of long tail in marketing? According to Chris Anderson's book , the long tail strategy is based on 3 golden guidelines : Reduce costs Minimizing costs is essential to qualify the audience and maximize conversions. But how to reduce costs and obtain more profitability? At first, the account does not seem justified, however, when we favor collaborative production and the movement of inventory, we can achieve excellence. ADVERTISEMENT A good way to optimize inventories is by taking into account feedback and consumer opinions.


Develop the Niche Mindset According to the creator of the strategy, before diversifying Phone Number List the business catalog, it is essential to know the needs of consumers to create combinations of products and distribution mechanisms in line with the expectations of different audiences. Launch the products Anderson also maintains that the success of the model depends largely on the way products or combinations of items are launched, as well as the public's reaction to the news. By taking public perception into account, companies can corroborate their actions or adjust them to satisfy the public.





3 examples of long tail business models Below, we give you 3 examples of companies that have succeeded by following the long tail strategy: Scribd In the same way as Lulu and Kobo, Scribd has revolutionized the book market by making it possible for any writer to distribute their book in a digital version on the Internet. As a result of the popularity of the platform and the growth of e-commerce , as well as the consumption of digital books - known in English as e-books - Scribd has a large number of works ranging from very little-known authors to super writers.