Interaction so that you can successfully

joNy147@#

Look across the data related to your touch points to see if there are any clear successes, failures, or trends that you can identify. For example, you'll likely notice that most of your leads who have already converted into customers have something in common, whether that's a minimum number of interactions before converting, average time spent interacting with your marketing efforts before converting, or even specific campaigns with high conversion rates. By analyzing your customer data and creating a clear mental picture of the segments within your contact database you'll be able to determine which channels to prioritize and the type of content that performs best for your business across each channel. Moving forward, it's also important to document and contextualize each cater your content to your customers. . Use smart content to unify your interactions. If your CDP is integrated with your content management system   CMS  , this step will likely be a bit easier than if they're operating independently of each other. Even if they aren't integrated, you can still be successful with cross-channel marketing; it may just require more hands-on work to personalize your content.

With your customers analyzed and segmented based on their interactions, your next step is to Phone Number Listbegin the process of customizing your content so that it matches each viewer's needs. The most direct way of accomplishing this is to utilize smart content. Smart content is dynamic content that is determined by a certain set of criteria. To put it simply, smart content says "if a viewer has done this, show them that." This is why it's necessary to have all of your customer interaction data unified within your CDP. You'll be able to clearly identify who has done what, so your subsequent interactions will be built upon established touchpoints. Plus, with % of marketers stating it’s more effective to create higher quality content less often, you can focus on quality over quantity. It's also important to be tapped into the type and format your customers consume most.

[img] /v1/fill/w_462,h_224,al_c,lg_1,q_80,enc_auto/c055dc_7453fca1348d4e2f865416daeb98d18d~mv2.jpg[/img]

For the third year in a row, our Marketing Trends Report found that videos are the most popular with % of marketers making it their go-to format. cross channel marketing graph showing top media formatsIf your CMS is able to utilize smart content, create content — or at least sections of content — based upon the segmented lists you've broken your contacts into. For example, let's say you're publishing a blog post about one of your core services. You can customize this blog post for various segments so that customers who you've deemed to be the warmest leads based on past interactions will see a CTA to contact sales to get started. If you know that another customer has already viewed your pricing page, perhaps this CTA will show an offer for them to claim % off. For contacts who haven't had many interactions, or for whom this is their first interaction, this section may be replaced with recommended content about the same topic.