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Yandex is one of the most popular search engines in Russia, which offers users various online services, including Yandex. If you own a site and strive to have it on the first lines of the search results, then you should know how to improve the ranking on Yandex.
However, what if you have taken all the necessary steps to improve the ranking, but nothing happens? Why is the rating not growing on Yandex? In this article, we will answer these questions and share the advice on how to raise the ranking on Yandex using Yandex maps and site optimization.
Why is the rating not growing on Yandex?
Before we start considering ways to improve the ranking, let’s see why Yandex may not grow your site’s ranking. Here are some reasons:
Low content quality: Content is a key factor in determining your website ranking. If your content is not high-quality, unique or does not match the requests of users, then the ranking of your site on Yandex may be low.
Insufficient site optimization: If your shopify website design site is not optimized for search engines, it may have a low ranking on Yandex. This may be due to a failed keyword selection, misstatement of a site, or inefficient use of metadata.
Errors in the technical part of the site: If your site has errors in the technical part, then this may adversely affect its rating on Yandex. Technical problems, such as slow page loading, broken links or non-adaptive design, can reduce the user experience and therefore rank your site.
How to Raise a Rating on Yandex with Yandex and Site Optimization
Now that we understand the reasons for the low ranking on Yandex, let’s look at several ways how to increase it with Yandex maps and site optimization.
Use Yandex maps on your website
Yandex.maps are one of the most popular online services of Yandex. Using maps on your site can improve your site’s ranking on Yandex. Yandex cards can help you increase the local relevance of your site, which is very important for the search results on Yandex.
Optimize content on your website
Content is a key factor in determining your website’s ranking on Yandex. To improve the ranking, you need to optimize the content on your website. For this you need:
Create unique and high-quality content that meets user requests.
Use keywords and phrases in content, but not abuse them.
Structure content so that it is easy to read and understandable for users.
Use metadata to optimize content for search engines.
Optimize the technical part of the site
Make sure your site is optimized for search engines. This means that it should have the right structure and use metadata such as page titles and descriptions to help search engines better understand the content of your site. You should also fix technical issues, such as slow page loading and broken links, to improve your user experience and improve your site’s ranking on Yandex.
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