How to find PMF Looking for
Incremental market, if there are no mature B-end products, the PMF of B-end products can refer to the C-end product method. In this case, you can learn from the methods of C-end products to determine whether PMF is achieved. However, readers need to apply it flexibly and avoid applying it mechanically. For example: when conducting B-side user research, we must not only pay attention to the actual B-side operating users employees but also pay attention to the decision-makers who decide to use the product. Otherwise, there may be a situation where the employees are very satisfied, but the boss does not want to purchase the product.PMF is a cyclical process, and it is also an arduous process. Finding PMF requires constant trying and constant searching. Even most companiesdie in the process of looking for PMF. There are three main steps to finding PMF: Step : Through user interviews, confirm whether you have found a problem worth solving and how to solve it? Then, the measure of whether the Hong Kong Phone Number problem is worth solving is: ① The market is big enough. ②This problem is urgent enough. ③After being solved, it can provide value to users. Step : Build an MVP product and verify whether it can be accepted by the market through the MVP product. Step : Continue to optimize the product through MVP’s verification data and feedback until it reaches PMF. Case: Tide Calendar discovered through user research
https://lh7-us.googleusercontent.com/BuYyHVybDkh38QBplW38l4ikvbFJyZBiGQbjrD5zTIvKZTnC9sHxLkBzUhkSwHj_e1Aub3s_xmNSlUkly5Y44vm3AXwiuXxDNYkdQ0gbBihfGL4vwQmKnDKVF0eO4YQSPwLYQ0HwZxHn3u_L
that users need a “check-in” function. In the early stage, in order to quickly verify whether the product can be accepted by the market, the Morning and Evening Calendar team built an MVP product for testing through WeChat group check-ins and rewards for users. After verification, actual product construction proceeds. Assessing growth priorities After establishing the fundamentals for growth, the next critical step is to evaluate growth priorities. To clarify your growth priorities, ask yourself the following four questions, which will help you identify and focus on your most critical growth areas. ① What stage is your market at? If you are in an incremental market, it is recommended to focus on
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