A “one-time promotion” is unlikely
An example of an expert publication on an external platform Which products have shown explosive growth on Ozon and WB and how to break into the leaders Specify the command in casesWe always add a project team so that the client can see who will work on his project and how collaboration is structured. As you can see, the main tool here is content, which: Contains expert opinion , that is, it includes insights that you received while working on projects, studying your topic, communicating with colleagues, etc. Solve client problems.If you are not in the reader’s area of Email List interest, then he will most likely pass by. And don’t be afraid to give too much benefit, as if the client will take it and do everything himself. As a rule, implementation requires a lot of time and money, so it’s easier to turn to specialists. You will also gain the loyalty and trust of that part of the audience who will be able to put your recommendations into practice. Works for your business goals. There's no point in making content for the sake of content. We often encounter problems: → clients do not work with the audience they attracted through content. Don’t forget about capture forms: pop-ups, newsletter subscription forms, quizzes to further work with marketing leads.
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Or at least enable retargeting. → the content has nothing in common with the product/service. Often the reason is the desire to reach a larger audience, but, as a rule, this does not bring sales. Issued systematically.to help solve your problems. But you also need to act based on your resources, tasks and expected returns. For example, you are just starting this work and resources are limited, then focus on creating higher-priority formats - cases, and publish articles on relevant sites with a ready audience: VC, Habr, Zen, etc. Please note that this will not work if this expertise is not there, and you are not ready to invest in this process: work with speakers or develop independently, select topics and platforms, prepare content, test hypotheses. You shouldn’t expect lightning-fast returns, it should be systematic work. Especially if you are at the start.
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