Marketing to works & what flops
The final presentation affects the B B sales result Such a statement may seem obvious: it is clear how the presentation, shared with the potential client in the final stages of the negotiation, influences the result. Very often, however, not much attention is paid to this element which, more often than not, represents the deciding factor when choosing between different competitors. Download the ebook In this very decisive phase of the purchasing process, the buyer would like to obtain concrete information and data, which obviously concern the business objectives.However, what very often happens is that presentations to potential customers are focused on the Photo Editing Servicescompany offering the service: all this is of very little interest to those who are about to sign a contract for the provision of a service. The advice is to review the approach to the buyer , also through the presentation, updating it with the aim of placing the lead and its challenges at the centre: it is therefore advisable to focus on what can be done to respond to the different needs , also leveraging past company results obtained in similar scenarios. It is important to try to illustrate, as accurately as possible.
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The business results that can be expected: increase in sales greater profits efficiency Whatever the benefit is for a potential customer, it must be at the center of the presentation. The very last piece of advice on the matter: why not lead the buyer to imagine how his business will transform and how he will feel when he reaches his goals? Generating an emotional connection is also essential for loyalty! Ask the right questions Another tip to help B B sales close more deals is to ask the right questions; unfortunately this is rarely done, because it is believed that customers should always raise doubts and issues.
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